How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.
The following tools are ideal for all social media management teams — you can customize them to help you meet your specific needs and goals.
1.HubSpot Social Media Management Software
Key Feature: Manage your entire social media marketing strategy on one platform.
HubSpot monitors all interactions, conversations, and audiences on your Facebook, Instagram, Twitter, and LinkedIn profiles. It allows you to effectively target specific audiences with personalized messaging using context from the contact database in your CRM as well as data from your Marketing Software. Meaning, with HubSpot, you can manage your entire social media strategy — from planning to sharing to analysis — from a single and central location.
You can also use HubSpot’s Social Media Management software to turn your content offers into social posts, schedule posts weeks in advance, and monitor trending keywords that are relevant to your brand and audience.
Key Feature: Social listening tools that help you learn more about your audiences behavior on the platforms you use.
SproutSocial is one of the many social media management tools that assist with social listening, publishing, engagement, and analysis. The tool streamlines the processes of sharing relevant content on social platforms as well as creating and sending personalized messages to prospects, customers, and followers — all of this support frees up valuable time for social media managers.
Customer service features exist to help you offer assistance to customers on social when they want and need it. With Sprout Social you’ll be able to develop a better understanding of who your audience members are and what they want from you on social as well as how you can improve upon your current strategy.
Key Feature:: Customer service dashboard helps you respond to and stay on top of all customer queries.
Falcon.io is a social media marketing platform with a social media management solution that saves you time by helping you maximize reach, impact, and engagement among your audience.
The software has social listening capabilities to help you identify target audience members and prospects, understand what people are saying about your brand on social media, identify opportunities for engagement, and efficiently respond to any customer comments or concerns.
There’s also a content calendar that makes cross-platform social media planning easy and quick. Plus, you can view and respond to all customer messages and questions on one dashboard so no queries go unresolved.
(Note: Falcon.io integrates with HubSpot so you can easily sync customer data for campaigns, create custom audiences, and offer effective customer service via social media.)